Getting 400 bad request error in Jquery Ajax POST

Finally, I got the mistake and the reason was I need to stringify the JSON data I was sending. I have to set the content type and datatype in XHR object.
So the correct version is here:

$.ajax({
  type: 'POST',
  url: "http://localhost:8080/project/server/rest/subjects",
  data: JSON.stringify({
    "subject:title":"Test Name",
    "subject:description":"Creating test subject to check POST method API",
    "sub:tags": ["facebook:work", "facebook:likes"],
    "sampleSize" : 10,
    "values": ["science", "machine-learning"]
  }),
  error: function(e) {
    console.log(e);
  },
  dataType: "json",
  contentType: "application/json"
});

May be it will help someone else.