Schema.org – JSON-LD – Where to Place?

The data can be placed anywhere. From Google’s documentation:

The data, enclosed within the <script type="application/ld+json">
</script> tags as shown in the examples below, may be placed in either
the <HEAD> or <BODY> region
of the page that displays that event.

You can also use data dynamically fetched using AJAX:

JSON-LD markup inserted by Javascript that runs upon initial page load
can be recognized.

Update (as pointed by Antony in the comments)

The latest documentation says:

[JSON-LD is a] JavaScript notation embedded in a tag in the page head or body… Google can read JSON-LD data when it is dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system.

Leave a Comment