I am pretty sure you want:
UIApplication.sharedApplication().openURL(NSURL(string: "tel://9809088798")!)
(note that in your question text, you put tel//:
, not tel://
).
NSURL’s string init expects a well-formed URL. It will not turn a bunch of numbers into a telephone number. You sometimes see phone-number detection in UIWebView, but that’s being done at a higher level than NSURL.
EDIT: Added ! per comment below