<?php
echo '<div>
<h3><a href="#">First</a></h3>
<div>Lorem ipsum dolor sit amet.</div>
</div>
<div>';
?>
Just put it in single quotes.
<?php
echo '<div>
<h3><a href="#">First</a></h3>
<div>Lorem ipsum dolor sit amet.</div>
</div>
<div>';
?>
Just put it in single quotes.