There are two major differences between Observer/Observable and Publisher/Subscriber patterns:
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Observer/Observable pattern is mostly implemented in a synchronous way, i.e. the observable calls the appropriate method of all its observers when some event occurs. The Publisher/Subscriber pattern is mostly implemented in an asynchronous way (using message queue).
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In the Observer/Observable pattern, the observers are aware of the observable. Whereas, in Publisher/Subscriber, publishers and subscribers don’t need to know each other. They simply communicate with the help of message queues.
As you mentioned correctly, data binding is a generic term and it can be implemented using either Observer/Observable or Publisher/Subscriber method. Data is the Publisher/Observable.