You need to use a ‘format file’ to implement a text qualifier for bulk insert. Essentially, you will need to teach the bulk insert that there’s potentially different delimiters in each field.
Create a text file called “level_2.fmt” and save it.
11.0
2
1 SQLCHAR 0 8000 "\"," 1 wkt SQL_Latin1_General_CP1_CI_AS
2 SQLCHAR 0 40 "\r\n" 2 area SQL_Latin1_General_CP1_CI_AS
The first line, “11.0” refers to your version of SQL. The second line shows that your table, [level2_import], has two columns. Each line after that will describe a column, and obeys the following format:
[Source Column Number][DataType][Min Size][Max Size][Delimiter pattern][Destination Column Number][Destination Column Name][Case sensitivity of database]
Once you’ve created that file, you can read in your data with the following bulk insert statement:
BULK INSERT level2_import
FROM 'D:\test.csv'
WITH
(
FIRSTROW = 2,
FORMATFILE='D:\level_2.fmt'
);
Refer to this blog for a detailed explanation of the format file.